The Raw Chocolate Co.
Strategy. Positioning. Identity. Assets. Packaging
The Raw Chocolate Co. had to to step away from their dated packaging if they were ever going to cut through competitors and truly take advantage of the growing organic market. There was an opportunity to realign the attributes of the brand with the core product and name, 'Raw' , which had been lost to date - this provided a fresh launch pad to speak with the target audience in a way they could be relevant again - speaking with raw truth, honesty, authenticity, and with a bit more fun.