Branding & packaging

“To step away from the dated packaging, take advantage of the growing organic market, cut through competitors, whilst keeping aligned to our ethos.”

The concept emphasised the word ‘Raw’ in their name - celebrating their roots while providing a keen edge to design (textures/colours), a bold strap and confident tone of voice which speaks with integrity and truth to todays modern discerning consumer. www.therawchocolatecompany.com

Copyright Lauren Reis 2020©

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