The Raw Chocolate Co.
Strategy. Positioning. Identity. Assets. Packaging
To cut through competitors and take advantage of the growing organic market, The Raw Chocolate Co. needed to realign the attributes of the brand (messaging, tone of voice, packaging) with the core product and brand name, 'Raw'.
The new strap became 'the raw truth brand' - also appreciating the segments need for authenticity.
The design uses mixed natural textures and on-pack shapes, colours and logo gave a confident iconic feel to increase shelf stand-out and amplify a more direct personality.