Proflax

Strategy. Positioning. Identity. Naming. Copywriting. Assets. Packaging. SRPs. Exhibition. Design for print/online

For the rebrand of Proflax premium herbal supplements for dogs, we positioned the brand to truly connect to dog owners who enjoy a particularly special relationship with their dogs - as an extension of their own happiness. Coining copy 'For dogs who want to run free and feel the wind through their ears' (bone health formula), 'For dogs who want to shine like the stars they are' (skin and coat formula). Supported by a softer, friendly appeal and hand-drawn illustrations.