Strategy. Positioning. Identity. Naming. Copywriting. Assets. Packaging. SRPs. Exhibition. Design for print/online
Starting from a snack shack at spiritual festivals, Inspiral had grown over time but was still caught in a niche. Organic and raw was now a growth market and the brand had to inspire a wider target to take advantage. We adjusted the brand positioning on the fuller aspirational lifestyle journey of healthy snackers. Making Inspiral, well, more inspiring, to more people! With more fun, energy to boot.