Hodmedod's

  Creative strategy. Packaging.  

Hodmedod's wanted to strengthen their heritage and position, but take the first steps to appeal to a mass audience.

Using the hedgehog in the logo, we created a strong, iconic feel for shelf stand out, but one which lent itself to a new strapline ‘Foraging our local land for quality food’, driving the mission of Hodmedods which is to offer lesser known loved staples of the British soil.