Brand development

“To strengthen our heritage and maintain our current position, but take the first steps to appeal to a wider market.”

Using the hedgehog (the ‘hodmedod’), we created a strong and memorable icon out of the current branding, which lent itself well to the new strapline ‘Foraging our local land for quality food’, strengthening the historic values of hodmedods - offering lesser known but loved staples of the British soil.


Copyright Lauren Reis 2020©

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