HODMEDOD'S
Brand development
“To strengthen our heritage and maintain our current position, but take the first steps to appeal to a wider market.”
Using the hedgehog (the ‘hodmedod’), we created a strong and memorable icon out of the current branding, which lent itself well to the new strapline ‘Foraging our local land for quality food’, strengthening the historic values of hodmedods - offering lesser known but loved staples of the British soil.
