Strategy. Positioning. Identity. Naming. Copywriting. Assets. Packaging. SRPs. Exhibition. Design for print/online
Diversifying from pharmacies and medical consultancies into popular health stores, this little known technology which gives people more energy needed to become consumer friendly, deliver information, and have shelf stand out - to break down the consumer decision process. Each pack became a colourful wrap-around storyboard with friendlier typefaces and engaging copy.