Packaging, online, print
Brand refresh as part of the new strategy into mass market segments (diversifying from previous pharmacies and consultancies).
Selected bold on-trend colourways and friendlier typefaces for immediate on-shelf appeal. Each pack has an illustrated storyboard, poem and engaging copy to assist the consumer through the buying process of this little-known technology product.
New look applied to logos, packaging, advertising, POS, exhibition stands, brochures, instore units, counter-top displays, booklets, leaflets and in-store help sheets, with a focus on visual engagement and narrative of message.