Beauty Kitchen (2019)
Strategy. Positioning. Messaging. Identity. Campaigns. Packaging. Guidelines. Templates. Design for print/online
Prior to launching into Boots and global geographical regions, a brand refresh was actioned alongside Gail Bojarski and Ian Marshall (Benefit Cosmetics), as part of market penetration and development. Drawing on Beauty Kitchen's established offer as a natural skincare brand, this led to strengthening their positioning as the 'No.1 choice for sustainable beauty' across various target groups.
The project covered strategy to implementation across the marketing mix.