Rebrand of Proflax premium herbal supplements for dogs. The brand was positioned to dog owners that enjoy a particularly 'special' relationship with their dogs - as an extension of their own happiness.

'For dogs who want to run free and feel the wind through their ears' (bone health formula),

'For dogs who want to shine like the stars they are' (skin and coat formula).

Supported by a softer, friendly appeal and hand-drawn illustrations.