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Brain Fud
On-pack hierarchy. Packaging. SRPs.
When moving from bottles to Tetra packs, we strengthened the on-pack hierarchy and sympathetically modernised assets to create more on shelf appeal and stronger messaging.
![](https://static.wixstatic.com/media/331a0c_1cac44a8ac794768ad87290d210e68c4~mv2.jpg/v1/fit/w_519,h_259,q_90/331a0c_1cac44a8ac794768ad87290d210e68c4~mv2.jpg)
![](https://static.wixstatic.com/media/331a0c_88b8674bc6ed40b3b580afcb591639c2~mv2.jpg/v1/fit/w_259,h_259,q_90/331a0c_88b8674bc6ed40b3b580afcb591639c2~mv2.jpg)
![](https://static.wixstatic.com/media/331a0c_4f5d8ea6ae3745beae7cbb449f045451~mv2.jpg/v1/fit/w_389,h_389,q_90/331a0c_4f5d8ea6ae3745beae7cbb449f045451~mv2.jpg)
![](https://static.wixstatic.com/media/331a0c_0cb6da02eaf849bfbcb5b1bb0328b00e~mv2.jpg/v1/fit/w_389,h_389,q_90/331a0c_0cb6da02eaf849bfbcb5b1bb0328b00e~mv2.jpg)
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On-pack hierarchy. Packaging. SRPs.
When moving from bottles to Tetra packs, we strengthened the on-pack hierarchy and sympathetically modernised assets to create more on shelf appeal and stronger messaging.