top of page
Beauty Kitchen (2019)
Strategy. Positioning. Messaging. Identity. Campaigns. Packaging. Guidelines. Design for print/online
Prior to launching into Boots and global geographical regions, a brand refresh was actioned alongside Gail Bojarski and Ian Marshall (Benefit Cosmetics), as part of market penetration and development. Drawing on Beauty Kitchen's established offer as a natural skincare brand, this led to strengthening their positioning as the 'No.1 choice for sustainable beauty' across various target groups.
The project covered strategy to implementation across the marketing mix.
![](https://static.wixstatic.com/media/331a0c_6c2ce0427fc940fb80c4d509de9ef050~mv2.jpg/v1/fit/w_460,h_461,q_90/331a0c_6c2ce0427fc940fb80c4d509de9ef050~mv2.jpg)
![](https://static.wixstatic.com/media/331a0c_db2b9159fa08445697b8efb447fb5cab~mv2.jpg/v1/fit/w_225,h_225,q_90/331a0c_db2b9159fa08445697b8efb447fb5cab~mv2.jpg)
![](https://static.wixstatic.com/media/331a0c_f6f6d32c853340f5ad3f3c60df51765c~mv2.jpeg/v1/fit/w_225,h_225,q_90/331a0c_f6f6d32c853340f5ad3f3c60df51765c~mv2.jpeg)
![](https://static.wixstatic.com/media/331a0c_c129ec5b84894be09a3e5f9da2e56c2d~mv2.png/v1/fit/w_324,h_176,q_90/331a0c_c129ec5b84894be09a3e5f9da2e56c2d~mv2.png)
![](https://static.wixstatic.com/media/331a0c_5bde22f4852f464eb9ac391c0d09fb6f~mv2.jpg/v1/fit/w_176,h_176,q_90/331a0c_5bde22f4852f464eb9ac391c0d09fb6f~mv2.jpg)
![](https://static.wixstatic.com/media/331a0c_4a5cb7402eb4442f9eebecda6036e0f4~mv2.png/v1/fit/w_510,h_510,q_90/331a0c_4a5cb7402eb4442f9eebecda6036e0f4~mv2.png)
![](https://static.wixstatic.com/media/331a0c_e2fffb93c1814b619cee856ed6b39c4a~mv2.png/v1/fit/w_143,h_143,q_90/331a0c_e2fffb93c1814b619cee856ed6b39c4a~mv2.png)
![](https://static.wixstatic.com/media/331a0c_064e01b98a2746e29faf2dc5ecedb906~mv2.png/v1/fit/w_143,h_143,q_90/331a0c_064e01b98a2746e29faf2dc5ecedb906~mv2.png)
![](https://static.wixstatic.com/media/331a0c_90a761a4ce354df09f9e647cd05a165d~mv2.png/v1/fit/w_296,h_296,q_90/331a0c_90a761a4ce354df09f9e647cd05a165d~mv2.png)
![](https://static.wixstatic.com/media/331a0c_8e0bfc46ace9421eb464454682fa5a29~mv2.jpeg/v1/fit/w_675,h_449,q_90/331a0c_8e0bfc46ace9421eb464454682fa5a29~mv2.jpeg)
![](https://static.wixstatic.com/media/331a0c_e3523c66e55d497f9fab1d4be2aae40e~mv2.jpg/v1/fit/w_650,h_650,q_90/331a0c_e3523c66e55d497f9fab1d4be2aae40e~mv2.jpg)
![](https://static.wixstatic.com/media/331a0c_e1f5d23907f146f6a767d585e28c08c6~mv2.jpg/v1/fit/w_320,h_320,q_90/331a0c_e1f5d23907f146f6a767d585e28c08c6~mv2.jpg)
bottom of page