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Beauty Kitchen (2014-18)

  Strategy. Positioning. Assets. Tone of Voice. Messaging. Asset Development. Illustration. Guidelines. Packaging. Implementation across all media. 

As Beauty Kitchen launch into Holland & Barrett. Covering positioning, brand guidelines, messaging, tone of voice, concepts, asset development, (including illustrations) - with roll out onto POS, NPD, web, social, and print. The Raw Inventions category was developed after being given a collection of ingredients. What was to be a simple packaging brief, following customer insight: "Women want more control over what they put on their skin, that products are right for them", this kit has ended up being one of their best sellers.

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