One trusted contact,
a full brand service
Brand Development
Strategy, Identity & Artwork
Lauren Reis MSc ACIM
Creative Director
Regatta outdoor clothing, Arley's plant based food, Beauty Kitchen sustainable beauty, Livia's, Kent & Fraser, Honeyrose Bakery, Rainforest Foods and Rebel Kitchen, are some of the well-loved organic and natural brands I've worked with over 24 years. What I've produced can be seen in Holland & Barrett, Boots, Sainsbury's, TKMAXX and Waitrose. I've worked with start-ups, on Europe-wide brand and marketing, and brand alignment for global companies.
Clients
1. Strategy
The first stage. Underpinned by market intelligence and insights, we will clarify the more emotive questions surrounding who you are, who you are for, why they would care, and finally, how we can show them.
From marketing data and insights: Vision, Mission, Values, Audience personas (targeting), Competitors, Positioning, Proposition, Brand Story, Brand Persona, Messaging framework.
2. Identity
Secondly, we shape those perceptions, through messaging and visual communication, so they work in unison, so you're consistently delivering on your promise in everything you express.
Creation of logo, typography, colours, image style, art direction, icons, illustrations, style guides, brand guidelines, brand decks, brand packs.
3. Artwork
Lastly, we take the brand to market. I provide a full design service, print and digital.
Packaging (concept, artwork, 3D mock ups), design for print, in-store POS, SRPs, exhibition materials, FSDUs, corporate stationary, product images & retouching, decks, web design (alongside a developer), e-broadcasts, animated/static banners, social assets, illustrations, hand-drawn or digital.
